Truett-Hurst launches occasion-specific wrapped wine line
By CATHY BUSSEWITZ
THE PRESS DEMOCRAT
The wine aisle at Safeway is about to get more interesting.
Truett-Hurst, the Healdsburg wine company, has inked an agreement with the grocery chain to roll out a line of wines that are wrapped in vibrant, foil-like paper designed to help consumers pair wines with special occasions.
A brand called “Curious Beasts,” a red blend geared for Halloween and Day of the Dead, has a dark foil wrapper decorated with skeletons and skulls. Another brand called “Shuck’s,” suggested for seafood pairings, has fish illustrations and recipes on its foil wrapper and will be sold near the seafood case at Safeway, said Phil Hurst, CEO of Truett-Hurst. A brut rose from the Russian River Valley is designed for occasions like an anniversary or the birth of a child.
“We sell a lot of wine with traditional labels on it, but to really do something revolutionary, we wanted to create something that never has been done before,” Hurst said. “Everyone sells wine on terroir, and barrel aging, and grape varieties, and that’s fine, but we wanted to sell wine on how people buy wine, and that is the occasion.”
Safeway has made a multi-million dollar commitment to sell more than 50,000 cases initially, Hurst said. Truett-Hurst expects to produce 100,000 cases of the wrapped bottles in the first year. Most will retail for $11.99 to $21.99 a bottle, but a premium champagne will sell for $50, Hurst said.
http://www.pressdemocrat.com/article/20120912/BUSINESS/120919871
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For comments, inquiries and reservations click on Click here for inquiry and reservations
Restaurant@Yats-International.com
(045) 599-5600
0922-870-5178
0917-520-4401
Ask for Pedro and Rechel
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How to get to this fine-dining restaurant in Clark Philippines? Once you get to Clark Freeport, go straight until you hit Mimosa. After you enter Mimosa, stay on the left on Mimosa Drive, go past the Holiday Inn and Yats Restaurant (green top, independent 1-storey structure) is on your left. Just past the Yats Restaurant is the London Pub.
Yats Restaurant & Wine Bar
Mimosa Drive past Holiday Inn, Mimosa Leisure Estate,
Clark Freeport Zone, Pampanga, Philippines 2023
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay
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