Napa to host major wine-tourism conference
First-ever event expected to attract 300 attendees
By Dan Verel, Business Journal Staff Reporter
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NAPA — The Napa Valley will play host to the first North American Wine Tourism Conference, which aims to highlight trends and issues that impact stakeholders within two sectors that are often intimately intertwined.
The conference, set for Nov. 16 and 17 at the Napa Valley Marriott Hotel & Spa, is being organized by Zephyr Adventures, which specializes in adventure travel tours and organizes numerous conferences for the wine industry, and MartinCalder Productions, an event management company. Sonoma State University’s Wine Business Institute and the Wine Institutue are also partners on the conference, while the Napa Valley Destination Council will host the first night with the help of the Napa Valley Vintners.
It’s the second first-of-its kind event that will be happening in Napa in November, as the Flavor Napa Valley food and wine festival will be occurring simultaneously at the Silverado Resort and Spa in Napa and the Culinary Institute of America at Greystone in St. Helena. That’s no accident, as the two events feature plenty of crossover content and even speakers.
It’s also yet another example of Napa County’s tourism business improvement district — which applied a 2 percent assessment to visitor’s hotel rooms – at work, according to Allison Simpson, spokeswoman for the Napa Valley Destination Council.
Some 300 wine and tourism industry representatives are expected to attend, according to organizers. Sonoma State’s Wine Business Institute and the Wine Institute will provide a two-day program and panel discussions by leading educators and strategists in both the wine and tourism sectors.
Ray Johnson, director of Sonoma State’s Wine Business Institute, said the conference will go far in unilaterally addressing trends and issues that occur across all wine tourism destinations, from established locales such as Napa and Sonoma counties to newer, emerging regions.
The conference aims to appeal to wineries looking to increase the number of visitors, wine and tourism promotion agencies and chambers of commerce, companies involved in wine tourism, such as tour operators, travel agencies, hotels, restaurants, event planners, travel agencies, and wine tourism academics from university programs.
Napa was chosen for the first North American wine tourism conference because of its long-standing history as a wine and tourism destination.
Caqroline Betetia
Clay Gregory
Michael Mondavi
Speakers include: Caroline Beteta, the president and chief executive officer of the California Travel and Tourism Commission; Dr. Steven S. Cuellar, professor of economics at Sonoma State University where he teaches courses in Microeconomic Theory and Econometrics; Clay Gregory, president and CEO of the Napa Valley Destination Council; Kyuho Lee, assistant professor of marketing at Sonoma State University; Michael Mondavi, founder of Napa-based Folio Fine Wine Partners; Dr. Liz Thach, a management and wine business professor at Sonoma State University in the Wine Business Institute, and numerous others.
Organizers of the conference said that wine tourism destinations are increasingly being sought by travelers. The U.S. Travel Association estimates that some 27.3 million people have taken part in “culinary or wine-related activities while traveling.”
For more information on the Wine Tourism Conference, go to www.winetourismconference.com
Best Restaurant in Clark Pampanga unveils regional dinner menu featuring the classic cuisine of Italy, all designed to pair nicely with fine vintage wines from Italy’s wine regions such as Tuscany, Piedmont, Veneto and Sicily, one more reasons for food and wine lovers to travel to Angeles City, Clark Philippines to satisfy their thirst for a wonderful meal at a fine dining restaurant, the best place to eat in Pampanga.
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The new regional set menus rolled out recently by the best restaurant in Clark Pampanga stirred up renewed interest among visitors from Manila for real fine dining treat in Clark Pampanga as wine lovers from Subic, Tarlac, Manila, Angeles City, Clark Pampanga Philippines wine and dine at Yats Restaurant to enjoy good food paired with fine vintage wines from the wine cellars of this highly recommended resto bar in Pampanga
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Visitors come from Manila, Angeles City, Pampanga, Subic and Clark Philippines to enjoy a sumptuous seafood dinner at Yats Restaurant. Many guests order excellent white wine from the award-winning restaurant wine list of this famous fine dining restaurant in Clark. Favorite wine orders for guests in this restaurant include Chablis, Chassagne-Montrachet, Sancerre, Chardonnay of Chile’s Casa Lapastolle, Sauvignon Blanc from New Zealand and South Africa, Rose from Anjou, Pinot Noir from USA and Burgundy France and the all-time favorite, Meursault. A wide range of sparkling wine and Champagne is available also in this restaurant in Pampanga which is famous for its selection of vintage wines. Popular choices of guests in this restaurant include Paul Bara Champagne, Crement de Bourgogne, MUMM Cuvee Napa Sparkling wine, Prosecco and Cava.
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How to get to this fine-dining restaurant in Clark Pampanga? Once you get to Clark Freeport, go straight until you hit Mimosa. After you enter Mimosa, stay on the left on Mimosa Drive, go past the Holiday Inn and Yats Restaurant (green top, independent 1-storey structure) is on your left. Just past the Yats Restaurant is the London Pub.
Yats Restaurant & Wine Bar
Mimosa Drive past Holiday Inn, Mimosa Leisure Estate,
Clark Freeport Zone, Pampanga, Philippines 2023
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay
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