Manage a restaurant: designing a menu
February 6, 2011
What is a Menu
Available Food & Beverage Items
Listed and Priced (Written, Printed or on the Board)
Aim: to transmit the right message from management to the guest. It is a Communication & Selling tools
Objectives: Menu should 1. look good, 2. easy to read & understand , 3. Reflect the Character of the operation and 4. “Help” the guest to buy more, provoke customer’s positive reaction.
Action Plan to reach our target guest: Use the right
1. Menu Layout (size, shape, paper quality, color, typography, logo, pictures) 2. Language & Vocabulary 3. Menu items (compatibility with restaurant theme & style, available equipment, staff, space, food variety, nutritional factors, costs, guests needs) 4. Menu Structure
How to List Menus
Table d’Hôte Menu: List of a complete meal (3 to 8 course) for one price. This menu can be called “fixed price” or “meal package”. The guest eats a complete menu that has been planed in advance for them.
À la Carte Menu: Food & Beverage items are listed and priced separately. The guest choose from various appetizers, main courses, deserts.
Combination Menu: some restaurants offers both, Table d’Hôte & À la Carte Menus. (Chinese Restaurants, Fast Food). The guest can compare between the meal packages with the À la Carte Menu
Menu Structure
For all Menus, Table d’Hôte & À la Carte, a menu should be logically divided into Group of items, or Courses, to help the guest. Based on the Classical structure, the Modern International Structure is :
Course 1. Cold Appetizers (including salads)
Course 2. Soups
Course 3. Hot Appetizers
Course 4. Fish
Course 5. Sherbet
Course 6. Main Course or Entrée
Course 7. Cheese
Course 8. Deserts
Important notes:
The order is important, but we can skip or “jump” one course: example 1-2-6-8 : possible, 1-3-2-7-8 : not possible
Course 1 to 3: one of them is a must
Course 5: served only for a 7 or 8 course meal
Course 6: is a must
Course 7 to 8: one of them is a must for a Table d’Hôte Menu
Course 7: is a must in a À la Carte Menus
Main Course Structure
The 3 parts of the Main Course should include :
1. Meat or the main “Body” of the Menu
Origin: Chicken, Duck, Turkey and Fish
Cooking method Example: Grilled
Part of : Example: Beef Fillet
Other information like sauces or butter served with. Example: served with Mushroom Sauce
2. Floury Garnish
Including cooking method: potatoes, rice or spaghetti. Example: Backed Potatoes
3. Vegetables Garnish
including cooking method or Salad (served separately) or both. Ex. Boiled Carrots
Group of items Structure (Headings)
Menu Items are grouped to help the Guest to read the Menu
A group of items should contain 5 to 9 items (Ex. Cold Appetizers)
The relation between the cheapest and most expensive food item should be at least 1-2 and maximum 1-3, in order to give the guest the choice among cheap, mid-price and expensive items. Ex. Green Salad: TL 1.950.000 (cheapest) / Ceasars Salad: TL 4.980.000 (most expensive)
In a group of item, cheapest items should be located at the beginning and the end. The most expensive item should be in the middle. The reason for this is to “hide” the expensive item.
Example for Cold Apetizers:
– Green Salad : TL 1.950.000
– Sliced Tomatoes with Anchovies : TL 2.950.000
– Ceasars Salad TL : 4.980.000
– Avocado with Grapefruit : TL 3.480.000
– Spinach Salad TL : 2.480.000
Manila is fast becoming a city of luxurious fine dining accompanied by fine vintage wine. Not only must a 5-star Italian, French or Continental restaurant offer good food, nice ambience and immaculate service the restaurant wine list must be equally exciting to make the evening of wine and dine a memorable one.
This 5-star fine dining restaurant in Pampanga Philippines is highly recommended by food critics and frequent diners in Manila as a place to wine and dine in Subic Angeles City Clark Freeport Zone. Although it is a famous fine dining restaurant with an award winning 3000-line restaurant wine list, Yats Restaurant is also a popular restaurant for family with children. Aside from French Mediterranean haute cuisine, this restaurant also serves healthy food and the best vegetarian cuisines in the Philippines. Private dining rooms are also available in this restaurant for business and personal meetings of 4 to 20 people.
Favorites of frequent diners, foodies and wine lovers are steaks, Wagyu, Foie Gras, seafood, lobsters, venison, kangaroo loin, osso buco, veal chops, Kurabuto pork, escargots and a good selection of cheeses to enjoy with fine Vintage port and Sauternes. Cuban cigars such as Monte Cristo, Cohiba, Upmann, Partagas, Romeo Julieta and Trinidad are also available in the Magnum Room which is a wine bar and lounge for before and after dinner relaxation. A good selection of Armagnac, Cognac, Single Malt, Vodka and other liquor is served in addition to the wine vintage wines some served by the glass.
Built in 2000 by Hong Kong-based Yats International, a developer and operator of hospitality and residential projects in the Philippines, fine dining Yats Restaurant and Wine Bar has served not only as Pampanga’s highly recommended restaurant and wine lounge, but also as a place where business executives meet to finalize business deals over a nice meal with some fine vintage wine.
For comments, inquiries and reservations click on Click here for inquiry and reservations
Restaurant@Yats-International.com
(045) 599-5600
0922-870-5178
0917-520-4401
Ask for Pedro and Rechel
Getting to this fine dining restaurant of Angeles City Clark Freeport Zone Pampanga Philippines
How to get to this fine-dining restaurant in Clark Philippines? Once you get to Clark Freeport, go straight until you hit Mimosa. After you enter Mimosa, stay on the left on Mimosa Drive, go past the Holiday Inn and Yats Restaurant (green top, independent 1-storey structure) is on your left. Just past the Yats Restaurant is the London Pub.
Yats Restaurant & Wine Bar
Mimosa Drive past Holiday Inn, Mimosa Leisure Estate,
Clark Freeport Zone, Pampanga, Philippines 2023
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay
For any assistance in planning and organizing a wedding ceremony, indoor or outdoor garden reception or to find other wedding service providers, Click here to contact us click here
For assistance in hotel and resort bookings in Clark, Pampanga, Philippines, log on to
http://www.HotelClarkPhilippines.com
To buy wine in Manila, Pampanga, Angeles City, Clark or Subic please log on to http://www. ClarkWineCenter.com
To inquire with the highly recommended beach resort hotel in Clark Pampanga visit http://www.ClearwaterPhililippines.com
For more information about Clark, Pampanga, Philippines log on to
http://www.ClarkPhilippines.com
