How to open a wine bar – business plan of a wine bar business
March 15, 2011
Philippines Wine Supplier Yats Wine Cellars is pleased to share with you these articles about starting a business or establishing a career in wine
Wine, wine everywhere. It seems that wine is all the rage. There are wine bars, wine cafes, wine restaurants, wine products, and wine paraphernalia ad nausea. Wine can be such a delicious beverage when it’s served in an environment of comfort and ease. That’s why now is such a good time to start a wine bar – I don’t think wine will ever lose its popularity.
If you’re like me, you often dream of opening a wine bar. I see myself behind the bar serving Chardonnays and Cabernets to “regulars” and discussing the delicacies of the grape like a historian would discuss history. I think this comes from how much fun my husband and I had organizing a wine tasting with our friends Ben and Natalie a few years ago. The evening was delightful with conversation, tastings, appetizers, and opinions of the wines we each preferred flying around with humor and fun.
While doing what you love will always be fun, if you’re considering starting a wine bar, there are several steps you should take to ensure the success of your wine bar venture. The three most important issues are location, market research, and your Business Plan.
1. Location, location, location – I have a twenty year history of upscale retail business management and if there’s one thing I’ve learned, it’s vitally important where you chose to open your wine bar. The location must be visible, upscale, and have plenty of parking. In a shopping center, forget any location that is not easily visible from the main points of entry. To gauge foot traffic, sit in front of the location for one hour at several times during the week. If you are not seeing significant traffic passing by, the location is not for you. The price you pay for your location is also critical. If you pay too much, you’ll be “working for the landlord” and will have a tough time making a profit. If your negotiation skills are weak, find or hire someone to negotiate a favorable lease for you.
2. Market Research – Who lives within a five mile radius of your chosen location? What is the median household income? Is there a built in population that would support your wine bar? What does this population do in their spare time? What competition exists nearby? You don’t want to open within two square miles of an existing wine bar. The answers to these questions are crucial to the success of your wine bar, so the more work you do upfront, the better off you’ll be.
3. The Business Plan and your marketing efforts – To me the most enjoyable part of starting a wine bar is marketing the business. I engaged in a Business Plan writing experiment to see what my wine bar would look like in regards to branding, sales, and marketing. Since wine is such a beautiful visual concept, the branding for your wine bar is essential. Hire an expert illustrator to design your Business Identity, business cards, and Web site. I can visualize an exciting identity with large wine glasses, oversized grapes, wine bottles, and the like using bold colors in an artful illustration. I highly recommend Art Guy Creative for his artistic abilities and great Search Engine Optimization knowledge. You’ll want to hire someone who is not only an artistic web site designer, but has knowledge of SEO. Next, your marketing plan must be creative and capture sign ups to your ezine (your online magazine) through your wine bar patrons. Offer them something free to get them on your list. Then, organize at least 3-5 special events or marketing activities to keep patrons coming in on a regular basis. See my example Business Plan for a Wine Bar that’s included in my Two Page Mini Business Plan package.
Conclusion
While you should love what you do, starting a wine bar is a business and the more planning you do the more successful you’ll be. The key to successful ventures is always revenue and maximizing the volume of customers coming in the door. This comes from intelligent, innovative marketing strategies. One thing’s for sure however, wine is here to stay. So as they say, “Where there is plenty of wine, sorrow and worry take wing.” Start on the road today to opening your own wine business!
Source: http://www.twopageminibusinessplan.com/a_wine-bar-business-plan-how-to-start-a-wine-bar.html
Wine lover’s choice – Yats Restaurant and Wine Bar – for the most impressive and practical wine list in the Philippines, over 2700 selections, enough to satisfy the most fastidious connoisseurs. Wine lovers and gourmand foodies from Hong Kong, Singapore, Japan, Korea and Malaysia dine at Yats Restaurant & Wine Bar when they visit Philippines and bring home some rare vintage wines too.
An excellent wine list is not just about 1st growth and cult Cabernet but a seemingly unending selection of affordable aged vintage wines that are not available anywhere else, not even in the best wine shops around town. Yats Restaurant has just that.
Visitors to Clark Philippines and Angeles City no longer suffer from lack of choices for places to eat out or wine and dine. Clark Philippines reviewed over 50 establishments and came up with three top choices in guide to best restaurant in Clark Freeport
Clark Philippines lists Top Three Restaurants in the Clark Freeport Zone and Angeles City areas of Philippines Pampanga province. Clark Freeport is a bustling new cosmopolitan city complete with its own Clark International Airport.
Topping the list is the famous fine-dining Yats Restaurant and Wine Bar located inside Mimosa Leisure Estate of Philippines Clark Freeport.
This restaurant in Pampanga Philippines is highly recommended by food critics and frequent diners in Manila as a place to wine and dine in Angeles City Clark Freeport Zone. Although it is a famous fine dining restaurant with an award winning 3000-line restaurant wine list, Yats Restaurant is also a popular restaurant for family with children. Aside from French Mediterranean haute cuisine, this restaurant also serves healthy food and the best vegetarian cuisines in the Philippines.
For comments, inquiries and reservations click on Click here for inquiry and reservations
Restaurant@Yats-International.com
(045) 599-5600
0922-870-5178
0917-520-4401
Ask for Pedro and Rechel
Getting to this fine dining restaurant of Angeles City Clark Freeport Zone Pampanga Philippines
How to get to this fine-dining restaurant in Clark Philippines? Once you get to Clark Freeport, go straight until you hit Mimosa. After you enter Mimosa, stay on the left on Mimosa Drive, go past the Holiday Inn and Yats Restaurant (green top, independent 1-storey structure) is on your left. Just past the Yats Restaurant is the London Pub.
Yats Restaurant & Wine Bar
Mimosa Drive past Holiday Inn, Mimosa Leisure Estate,
Clark Freeport Zone, Pampanga, Philippines 2023
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay
For any assistance in planning and organizing a wedding ceremony, indoor or outdoor garden reception or to find other wedding service providers, Click here to contact us click here
For assistance in hotel and resort bookings in Clark, Pampanga, Philippines, log on to
http://www.HotelClarkPhilippines.com
To buy wine in Manila, Pampanga, Angeles City, Clark or Subic please log on to http://www. ClarkWineCenter.com
To inquire with the highly recommended beach resort hotel in Clark Pampanga visit http://www.ClearwaterPhililippines.com
For more information about Clark, Pampanga, Philippines log on to
http://www.ClarkPhilippines.com
