Fighting Fake Bordeaux
There’s no law to stop Chinese wineries from producing “Bordeaux;” the French are trying to change that
Suzanne Mustacich
Posted: November 8, 2011 Fake bottles of Lafite-Rothschild grab headlines, but according to Bordeaux’s wine trade council, only a small portion of wine fraud involves counterfeit labels of real châteaus. A much bigger worry for Bordeaux is wine labeled with fictitious châteaus using Bordeaux AOCs. “The main issue is the misuse of the name ‘Bordeaux,'” said Allan Sichel, a négociant and member of the Conseil Interprofessionnel du Vin de Bordeaux (CIVB), during a recent meeting at the French Consulate in Hong Kong.
But Bordeaux has little recourse against these Chinese-made Bordeauxs, because Bordeaux is not a protected geographic indication (GI) in China. The Bordelais are working to change that.
“Graves Pomerol,” “Château Margot,” “Chatreal Latour, Bordeaux”—all are fakes on the Chinese market that are easy to spot if you know Bordeaux, but not so easy if you’re a Mandarin-speaking customs inspector with little knowledge of wine.
Normally, trade agreements tackle this issue, but the European Union does not have an agreement with China that protects appellation names, and Bordeaux is losing business to Chinese-made fakes. China bought 42 million bottles of Bordeaux last year. The CIVB believes Chinese consumers could be buying more if every time they reached for Bordeaux they were getting the real thing.
But until China recognizes Bordeaux as a protected GI, there isn’t a lot of legal recourse. “The protection of geographical indications is notoriously insufficient,” said Georges Haushalter, CIVB president. Champagne and Cognac already have GI protection in China. “As China is our No. 1 export market, we launched a specific action with Chinese authorities.”
Last March, the CIVB took a member of the EU Trade Commission on a fact-finding mission to China, meeting with Chinese officials, and highlighted the issue for both sides. China signed a cooperation agreement with the CIVB, and sent their officials and investigators to wine school. “This way they know what to look for,” said Christophe Chateau of the CIVB. “They recognize the appellations and realize that you can’t make Champagne in Bordeaux.”
The trained inspectors will have an app—SmartBordeaux—on their handhelds, so they can quickly determine the authenticity of a label. The plan is that they will spot the fake Bordeaux, and pass on their findings to the authorities.
“But these actions won’t have a dissuasive effect if the appellation Bordeaux is not recognized as a geographical indication on Chinese soil,” said Haushalter. So last spring, Bordeaux increased pressure on the Chinese to recognize Bordeaux as a GI. But the Chinese wanted something in return. “They said, we’ll recognize one of your appellations if you recognize one of ours,” said Chateau. “They have about 20, we have 1,000. We said, sure, sure, but this is urgent.” While CIVB officials admit that they can’t completely stop fraud in China, they hope to win GI protection by 2012.
In the meantime, the CIVB is asking winegrowers to protect themselves by copyrighting their brand in China. Unfortunately, it costs between $800 and $1,100—too much for the smaller producers to pay when they are just starting to ship to China. Usually, once business picks up, they get out the paperwork.
“But then it’s too late,” said Chateau. “If you want to change your distributor, and your distributor has copyrighted your wine brand, which they do, then he owns it in China not you. I tell them: It doesn’t matter if your family has owned the château for 150 years. Whoever copyrights the brand first, owns it.”Trailer 1
Best Restaurant in Clark Pampanga unveils regional dinner menu featuring the classic cuisine of Italy, all designed to pair nicely with fine vintage wines from Italy’s wine regions such as Tuscany, Piedmont, Veneto and Sicily, one more reasons for food and wine lovers to travel to Angeles City, Clark Philippines to satisfy their thirst for a wonderful meal at a fine dining restaurant, the best place to eat in Pampanga.
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The new regional set menus rolled out recently by the best restaurant in Clark Pampanga stirred up renewed interest among visitors from Manila for real fine dining treat in Clark Pampanga as wine lovers from Subic, Tarlac, Manila, Angeles City, Clark Pampanga Philippines wine and dine at Yats Restaurant to enjoy good food paired with fine vintage wines from the wine cellars of this highly recommended resto bar in Pampanga
Are you looking for an attractive restaurant or a nice place to eat with friends in Clark, Angeles City Pampanga? Yats Restaurant and Wine Bar is a restaurant with good food and good wines for dinner located at Clark Angeles City Pampanga. Perfect for exclusive dinner venues for groups, recommended for private dinner in Philippines. A Restaurant in Clark for business dinner meeting. Private dinner place or dinner restaurant in Clark Subic Near Manila Angeles City Pampanga. Yats Restaurant is one of the Good Restaurant in Pampanga Angeles City Clark near Manila. Yats Restaurant is one of the good restaurants in Pampanga, a restaurant with good food, a place that is nice for celebration, ideal for business dinner meeting, a good place to enjoy family reunion, and an attractive restaurant that serves good wines for dinner.
Visitors come from Manila, Angeles City, Pampanga, Subic and Clark Philippines to enjoy a sumptuous seafood dinner at Yats Restaurant. Many guests order excellent white wine from the award-winning restaurant wine list of this famous fine dining restaurant in Clark. Favorite wine orders for guests in this restaurant include Chablis, Chassagne-Montrachet, Sancerre, Chardonnay of Chile’s Casa Lapastolle, Sauvignon Blanc from New Zealand and South Africa, Rose from Anjou, Pinot Noir from USA and Burgundy France and the all-time favorite, Meursault. A wide range of sparkling wine and Champagne is available also in this restaurant in Pampanga which is famous for its selection of vintage wines. Popular choices of guests in this restaurant include Paul Bara Champagne, Crement de Bourgogne, MUMM Cuvee Napa Sparkling wine, Prosecco and Cava.
For comments, inquiries and reservations click on Click here for inquiry and reservations
Restaurant@Yats-International.com
(045) 599-5600
0922-870-5178
0917-520-4401
Ask for Pedro and Rechel
Getting to this fine dining restaurant of Angeles City Clark Freeport Zone Pampanga Philippines
How to get to this fine-dining restaurant in Clark Pampanga? Once you get to Clark Freeport, go straight until you hit Mimosa. After you enter Mimosa, stay on the left on Mimosa Drive, go past the Holiday Inn and Yats Restaurant (green top, independent 1-storey structure) is on your left. Just past the Yats Restaurant is the London Pub.
Yats Restaurant & Wine Bar
Mimosa Drive past Holiday Inn, Mimosa Leisure Estate,
Clark Freeport Zone, Pampanga, Philippines 2023
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay
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